Marketing de Guerrilla

Jay Conrad Levinson, Steve Savage, Steve Savage

$46.95

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

Spanish

Morgan James Publishing llc
19 February 2009

International business; Sales & marketing

When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique ""take no prisoners"" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this completely revised & expanded edition (Spanish version), identifies the following:

The fastest-growing markets for the 21st century, with suggestions on how to reach them.

Special strategies for forming strategic marketing alliances with other businesses.

The latest tactics for independent contractors & those who do business on the telephone.

Up-to-date information on the Internet & other technologies that help the guerrilla entrepreneur choose the proper business & make it grow.

Management lessons for the entrepreneur in the 21st century.

By: Jay Conrad Levinson, Steve Savage, Steve Savage
Imprint: Morgan James Publishing llc
Country of Publication: United States
Dimensions: Height: 228mm, Width: 152mm, Spine: 30mm
Weight: 635g
ISBN: 9781600375125
ISBN 10: 160037512X
Pages: 432
Publication Date: 19 February 2009
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Jay Conrad Levinson is the author of the best-selling marketing series in history, """"Guerrilla Marketing,"""" plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association. STEVE SAVAGE is director of seminars for Guerrilla Marketing International in Latin America. About him, Jay Levinson says, """"Steve is the greatest, most brilliant and gutsy guerrilla experimenter I know, willing to take the risks that one must take on the ladder to the top, where he is now perched.""""

Reviews for Marketing de Guerrilla

"""""A genuine festival of marketing techniques and secrets. More than 100 ideas on marketing that is free, low cost but effective, for small and medium-size businesses."""" -- LOS ANGELES TIMES """"LOS ANGELES TIMES"""""