The Knowing-Doing Gap

How Smart Companies Turn Knowledge into Action

Jeffrey Pfeffer, Robert I. Sutton

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English

Harvard Business School
29 November 1999

Economics & Business; Management decision making; Organisational theory & behaviour

Why are there so many gaps between what firms know they should do and what they actually do? Why do so many companies fail to implement the experience and insight they've worked so hard to acquire? The Knowing-Doing Gap is the first book to confront the challenge of turning knowledge about how to improve performance into actions that produce measurable results. Jeffrey Pfeffer and Robert Sutton, well-known authors and teachers, identify the causes of the knowing-doing gap and explain how to close it. The message is clear--firms that turn knowledge into action avoid the ""smart talk trap."" Executives must use plans, analysis, meetings, and presentations to inspire deeds, not as substitutes for action. Companies that act on their knowledge also eliminate fear, abolish destructive internal competition, measure what matters, and promote leaders who understand the work people do in their firms. The authors use examples from dozens of firms that show how some overcome the knowing-doing gap, why others try but fail, and how still others avoid the gap in the first place. The Knowing-Doing Gap is sure to resonate with executives everywhere who struggle daily to make their firms both know and do what they know. It is a refreshingly candid, useful, and realistic guide for improving performance in today's business.

By: Jeffrey Pfeffer, Robert I. Sutton
Imprint: Harvard Business School
Country of Publication: United States
Dimensions: Height: 241mm, Width: 167mm, Spine: 28mm
Weight: 657g
ISBN: 9781578511242
ISBN 10: 1578511240
Pages: 336
Publication Date: 29 November 1999
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Jeffrey Pfeffer is the Thomas D. Dee Professor of Organizational Behavior at Stanford Graduate School of Business and the author of The Human Equation (HBS Press).

Reviews for The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action

These influential authors identify the causes of the gap between what firms know they should do and what they actually do, and explain how to close it. Their essential message is that firms should turn knowledge into action and avoid the 'smart talk' trap. Plans, analysis, meetings and presentations are not substitutes for action but must inspire action, and destructive internal competition has to be abolished. There are examples from dozens of companies to illustrate how some overcome the knowing-doing gap, why others have tried but fail, and how others avoid the gap in the first place. (Kirkus UK)