Petroturfing

Refining Canadian Oil through Social Media

Jordan B. Kinder

$441.95 $353.70

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

University of Minnesota Press
18 September 2024

Media studies; Conservation of the environment

How social media has become a critical tool for advancing the interests of the Canadian oil industry

Petroturfing presents an incisive look into how Canada's pro-oil movement has leveraged social media to rebrand the extractive economy as a positive force. Adapting its title from the concept of astroturfing, which refers to the practice of disguising political and corporate media campaigns as grassroots movements, the book exposes the consequences of this mutually informed relationship between social media and environmental politics.

Since the early 2010s, an increasingly influential network of pro-oil groups, organizations, and campaigns has harnessed social media strategies originally developed by independent environmental organizations in order to undermine resistance to the fossil fuel industry. Situating these actions within the broader oil culture wars that have developed as an outgrowth of contemporary right-wing media, Petroturfing details how this coalition of groups is working to reform the public view of oil extraction as something socially, economically, and ecologically beneficial.

By uncovering these concerted efforts to influence the ""energy consciousness,"" Jordan B. Kinder reveals the deep divide between Canada's environmentally progressive reputation and the economic interests of its layers of government and private companies operating within its borders. Drawing attention to the structures underlying online political expression, Petroturfing highlights the limitations of social media networks in the work of promoting environmental justice and contributing to a more equitable future.

By: Jordan B. Kinder
Imprint: University of Minnesota Press
Country of Publication: United States
Dimensions: Height: 216mm, Width: 140mm, Spine: 19mm
Weight: 482g
ISBN: 9781517914325
ISBN 10: 1517914329
Pages: 288
Publication Date: 18 September 2024
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Jordan B. Kinder is assistant professor in the Department of Communication Studies at Wilfrid Laurier University.

Reviews for Petroturfing: Refining Canadian Oil through Social Media

""Through the enormous explanatory power of ‘petroturfing,’ Jordan B. Kinder names and theorizes the hybrid engines of Canadian petroculture—resource extraction, settler colonialism, environmental racism, and social media—and their ill effects at planetary scale. Brilliantly revealing pro-oil’s concerted hypocrisies and social media strategies to misinform the public and grease the elbows of ‘fossil fascist creep,’ this is a profound and necessary book.""—Janet Walker, coeditor of Sustainable Media: Critical Approaches to Media and Environment and coeditor-in-chief of Media+Environment ""Jordan B. Kinder’s Petroturfing offers great insight into an underdeveloped aspect of the cultural study of energy, the ‘oil culture wars’ sponsored in social media by Canada’s (and the United States’) alt-right that undermine just transitions to renewable energy and economic dignity.""—Stephanie LeMenager, author of Living Oil: Petroleum Culture in the American Century