How well do behavioral science interventions translate and scale in the real world? Consider a practitioner who is looking to create behavior change through an intervention
perhaps it involves getting people to conserve energy, increase compliance with a medication regime, reduce misinformation, or improve tax collection. The behavioral science practitioner will typically draw inspiration from a previous study or intervention to translate into their own intervention.
The latest book in the Behaviourally Informed Organizations series, What Works, What Doesn't (and When) presents a collection of studies in applied behavioral research with a behind-the-scenes look at how the project actually unfolded. Using seventeen case studies of such translation and scaling projects in diverse domains such as financial decisions, health, energy conservation, development, reducing absenteeism, diversity and inclusion, and reducing fare evasion, the book outlines the processes, the potential pitfalls, as well as some prescriptions on how to enhance the success of behavioral interventions. The cases show how behavioral science research is done
from getting inspiration to adapting research into context, designing tailored interventions, and comparing and reconciling results.
With contributions from leading academics and seasoned practitioners, What Works, What Doesn't (and When) provides prescriptive advice on how to make behavior change projects happen and what pitfalls to watch out for.
Edited by:
Dilip Soman
Imprint: University of Toronto Press
Country of Publication: Canada
Dimensions:
Height: 235mm,
Width: 159mm,
Spine: 36mm
Weight: 780g
ISBN: 9781487548735
ISBN 10: 1487548737
Series: Behaviorally Informed Organizations
Pages: 392
Publication Date: 07 August 2024
Audience:
College/higher education
,
Professional and scholarly
,
Primary
,
Undergraduate
Format: Hardback
Publisher's Status: Active
Acknowledgments Contributors Foreword: Behavioral Science and “What Works” – Inseparable but in Tension? Michael Hallsworth Preamble: What Works, What Doesn’t (And When) Dilip Soman 1. Translating Laboratory Research on Conflict-of-Interest Disclosures to Understand the Psychological Effects in the Real World Sunita Sah 2. Translating and Scaling Laboratory Research on Time-Saving Services to Increase Well-Being of Working Mothers Ashley Whillans 3. Behaviorally Informed Reminders: Translating Mindset Research to Improve Task Persistence Joonkyung Kim and Dilip Soman 4. A Conceptual Replication of the Effects of Gamification on UK Adults’ Ability to Reach a Savings Goal Nethal Hashim, Irene Scopelliti, and Janina Steinmetz 5. Translating Interventions to Improve Competence, Motivation, and Support of Heating Professionals to Increase Energy Efficiency in Swiss Buildings Ulf J.J. Hahnel, Christian Mumenthaler, Tessa Dent Ferrel, and Tobias Brosch 6. Taking Context Seriously: Iteratively Translating Behavioral Interventions to Create Anemia Preventing Habits in Rural India Anisha Singh and Steve Wendel 7. Translating Research on Goal-Setting to Enhance the Wellness of UK Social Workers Shibeal O’Flaherty, Michael T. Sanders, and Ashley Whillans 8. Horizontal Scaling of Accuracy Prompts to Reduce Digital Misinformation Sharing in Canada Lauryn Conway, Nicholas B. Diamond, and Chiara Varazzani 9. Customizing Social Norm Nudges by Format and Reference Group to Reduce Water Consumption among Israeli Households Eyal Pe’er 10. Translating Research on Ease of Payment and Driver Engagement to Reduce Bus Fare Evasion in Santiago Shannon O’Malley, David A. Pizarro, Olga E. Rodriguez-Sierra, Juan Camilo Salcedo, Wardah Malik, and Kelly Peters 11. Translating Social and Planning Interventions to Increase Self-Identification among Canadian Public Servants Haris Khan, Meera Paleja, Renante Rondina, and Elizabeth Hardy 12. Translating and Scaling Social Norms to Reduce Antibiotic Prescription in New Zealand Alex Gyani 13. Horizontal Scaling of Planning Prompt Interventions to Help Tax Compliance in Canada Nicole Robitaille, Julian House, and Nina Mažar 14. Horizontal Scaling of a Prejudice Reduction Intervention in Australia Wing Hsieh, Nicholas Faulkner, and Rebecca Wickes 15. Horizontal Scaling of Reminders to Encourage COVID-19 Vaccination among the Elderly in Latvia Andris Saulītis 16. Reducing Student Absenteeism at Scale: Translating Social Norms and Attention Interventions Todd Rogers And Avi Feller 17. Replicating, Adapting, and Scaling Rule of Thumb–Based Business Management Training to Help Entrepreneurs across the Developing World Lois Aryee, Manasee Desai, and Mukta Joshi Epilogue: Lessons Learned and the Way Forward Dilip Soman
Dilip Soman is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action at Rotman (BEAR) research centre.
Reviews for What Works, What Doesn't (and When): Case Studies in Applied Behavioral Science
""This long-needed and highly useful volume addresses crucial questions of how best to perform and scale up behavioral science interventions. My only regret is that it wasn't published earlier.""--Robert Cialdini, New York Times bestselling author of Influence and Pre-Suasion ""What Works, What Doesn't (and When) offers invaluable insights into the challenges of translating and scaling behaviorally informed interventions. Packed with practical advice and compelling case studies, its chapters shed new light on both the potential and limits of behavioral science as a tool for solving pressing problems.""--Katy Milkman, James G. Dinan Professor at the Wharton School of the University of Pennsylvania, and Wall Street Journal bestselling author of How to Change ""An extremely useful compendium for anyone interested in applications of behavioral science, thanks to its reflective and refreshing 'warts and all' approach to sharing both successes and failures in the translation from laboratory to real life. It's a very welcome acknowledgment that translating research into practice can feel messy and unpredictable as a practitioner - and still be wildly worth the effort in terms of impact and learning.""--Caroline Webb, CEO of CW&Co, and author of How to Have a Good Day
