Achieving Longevity

How Great Firms Prosper Through Entrepreneurial Thinking

Jim Dewald, W. Brett Wilson

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Hardback

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English

Rotman/UTP Publishing
02 June 2016

Entrepreneurship

Starting a business is hard, but keeping an established company going can be equally challenging. In the long run, every business will need to adapt to changing market conditions, technologies, and competitive environments. Achieving Longevity explains how to manage those changes through entrepreneurial thinking.

As Jim Dewald shows, the most successful companies thrive by establishing decision-making processes that constantly engage new opportunities, enabling the firm to quickly adapt to disruptive technologies and business models. They allow for tinkering and experimentation and strive to both exploit their competitive advantage today and explore new ideas that will give them an edge tomorrow.

Achieving Longevity provides a framework for introducing the tools and culture necessary to foster entrepreneurial thinking, as well as advice on how to overcome common obstacles to corporate entrepreneurship. Drawing on Dr. Dewald's own experience as an entrepreneur, a successful corporate executive, and a professor of strategy, the book offers numerous examples of how to combine the strengths of an established firm with the innovative, outside the box thinking of a start-up venture.

By: Jim Dewald
Foreword by: W. Brett Wilson
Imprint: Rotman/UTP Publishing
Country of Publication: Canada
Dimensions: Height: 229mm, Width: 152mm, Spine: 20mm
Weight: 480g
ISBN: 9781442650299
ISBN 10: 144265029X
Pages: 224
Publication Date: 02 June 2016
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Jim Dewald is Dean of the Haskayne School of Business at the University of Calgary. W. Brett Wilson, CM, is one of Canada’s best-known businessmen and most respected philanthropists.

Reviews for Achieving Longevity: How Great Firms Prosper Through Entrepreneurial Thinking

“Achieving Longevity makes a convincing argument that should bolster the courage of leaders who know they need to push their firms to greatness.” -- Barry Silverstein * Foreword Reviews, August 26, 2016 * ‘This book should be read by all managers, business faculty, and students… Essential.’ -- D. W. Huffmire * Choice Magazine vol 54:06:2017 *

Commended for <P>PROSE Business, Finance, and Management Award awarded by the AAP</P> 2017 (United States)
Commended for PROSE Business, Finance, and Management Award awarded by the AAP 2017 (United States)