Reverse Innovation

Reverse Innovation is still the first innovation book of 2012 that I widely recommend to clients and colleagues. It is an important contribution to the literature on this topic, featuring powerful stories and practical guidance that will connect with strategists, academics, corporate leaders, and practitioners. -- strategy+business magazine <br> The book presents its ideas clearly, with about half devoted to the general concepts and the other half to case examples of companies such as GE, Procter & Gamble and PepsiCo, which are leading the way in reverse innovation. If your company can benefit from reverse innovation - or might suffer from it--the book is well worth reading. -- Globe & Mail <br>.. .a book that offers provocative insights into the quickly changing dynamics of the global economy. The book is rich with examples... -- The Wall Street Journal <br> In Reverse Innovation, [the authors] argue that...western businesses must similarly learn new tricks from their emerging markets. It is an idea that they have been championing for years and which has become increasingly fashionable. -- The Financial Times <br> The book, an extension of a 2009 Harvard Business Review article that Govindarajan and Trimble co-authored with General Electric CEO Jeff Immelt, reads like a how-to guide for executives looking to innovate beyond the U.S. and Europe...It's a useful and even inspiring read for any executive who cares about the future of business innovation. -- Fortune.com <br> Reverse Innovation is a must read for anyone seeking to participate in emerging markets, be they CEOs of multinationals, leaders of NGOs, or government policy makers. -- Stanford Social Innovation Review <br> This accessible new book...provides a clear evaluation of the issues faced and expert advice on how to implement a reverse innovation strategy. -- Developing Leaders <br> Govindarajan [and Trimble] writes about how reverse innovation is rapidly c