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The Power of Storytelling

Captivate, Convince, or Convert Any Business Audience UsingStories from Top CEOs

Jim Holtje James Holtje

$49.99

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English
Prentice Hall Press
06 December 2011
A guide to crafting unforgettable, attention-grabbing business

communications-from speeches and letters to business plans-using

stories from the world's top business leaders. The world's foremost business leaders are also great storytellers.

For example, industry titan Jack Welch has told how his mother

instilled enough tough love and confidence in him to overcome the fact

that he was the shortest kid in his class and had a severe stutter.

Jeff Bezos, the founder of Amazon.com, often tells a story of setting

up the company's first office in a converted garage.

The Power of Storytelling collects the best of these stories,

which readers can use to strengthen their own communication. It's an

easy-to-use reference for anyone who needs to lead, inspire, and

motivate an audience in a business setting, whether they're writing

speeches, pep talks, interview talking points, employee letters, or Op- Eds. With anecdotes from Bill Gates, Sam Walton, Ted Turner, Steve

Jobs, and many more, this is an inspiring and immensely useful tool.

A guide to crafting unforgettable, attention-grabbing business

communications-from speeches and letters to business plans-using

stories from the world's top business leaders. The world's foremost business leaders are also great storytellers.

For example, industry titan Jack Welch has told how his mother

instilled enough tough love and confidence in him to overcome the fact

that he was the shortest kid in his class and had a severe stutter.

Jeff Bezos, the founder of Amazon.com, often tells a story of setting

up the company's first office in a converted garage.

The Power of Storytelling collects the best of these stories,

which readers can use to strengthen their own communication. It's an

easy-to-use reference for anyone who needs to lead, inspire, and

motivate an audience in a business setting, whether they're writing

speeches, pep talks, interview talking points, employee letters, or Op- Eds. With anecdotes from Bill Gates, Sam Walton, Ted Turner, Steve

Jobs, and many more, this is an inspiring and immensely useful tool.
By:   ,
Imprint:   Prentice Hall Press
Country of Publication:   United States
Dimensions:   Height: 208mm,  Width: 139mm,  Spine: 23mm
Weight:   306g
ISBN:   9780735204607
ISBN 10:   0735204608
Pages:   336
Publication Date:  
Recommended Age:   From 18 years
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Jim Holtje is an international public relations veteran who's written several books. He's the Senior Manager of Leadership Communications at Siemens USA, writing all forms of CEO communications.

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