Dress and Globalisation

Margaret Maynard, Christopher Breward, Bill Sherman , Bethan Hirst

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English

Manchester University Press
03 June 2004

Fashion & society; Social & cultural anthropology

Series: Studies in Design and Material Culture

Dress and globalisation is the first work to survey dress around the world, drawing together issues of consumption, ethnicity, gender and the body, as well as anthropological accounts and studies of representation. It examines international western style dress, including jeans and business suits, headwear and hairdressing, ethnicity and so called 'ethnic chic', clothes for the tourist market, the politicisation of traditional dress, 'alternative' dressing, and T-shirts as temporary markers of identity. It also considers dress and environmental issues, touching on adventure gear, the 'green' consumer and the possible impact of 'smart' clothing. Dispelling the myth of universal 'world' attire, this book demonstrates that western-style clothing transcends geographical boundaries but along with other forms of dress, can form a montage of differing tastes, ethnic preferences and national and local imperatives. By discussing the nature of globalisation, this book shows that, if economics permit, all cultures are selective in their choice of what to wear. Dress and globalisation will be welcomed by students of dress history and cultural studies. -- .

By: Margaret Maynard
Series edited by: Christopher Breward, Bill Sherman
Other: Bethan Hirst
Imprint: Manchester University Press
Country of Publication: United Kingdom
Dimensions: Height: 240mm, Width: 170mm, Spine: 13mm
Weight: 417g
ISBN: 9780719063893
ISBN 10: 0719063892
Series: Studies in Design and Material Culture
Pages: 192
Publication Date: 03 June 2004
Audience: College/higher education , General/trade , Professional and scholarly , Primary , ELT Advanced
Format: Paperback
Publisher's Status: Active

Frontispiece Acknowledgements List of Illustrations Captions Acknowledgements Introduction 1. Theorising Global Dress 2. Dress and Global Sameness 3. Political Dress 4. Ethnic Dress or Fashionably ‘Ethnic’? 5. Style and Communication 6. Headwear: Negotiating Meaning 7. What’s the Alternative? 8. Clothing: Is there a Responsible Choice? Bibliography Index -- .

Margaret Maynard is Senior Lecturer in the School of English, Media Studies and Art History at the University of Queensland, Brisbane, Australia

Reviews for Dress and Globalisation

"""Using excellent sources and inspiration from a range of disciplines, Margaret Maynard is able to build another major step in our understanding of current developments in 'world' dress, global dress and its manufacture and consumption. Her study of the political use of dress was especially fresh--as indeed is her text on the well worn topic of hair and headress.""-- Lou Taylor, University of Brighton"