In the period 1880-1960, advertising pervaded every aspect of British life. It was also the period which witnessed the rise of the British Empire. This text traces the historically changing image of non-white people in British advertising during the colonial period. Drawing on archival sources it analyses the various conflicting and changing ideologies of colonialism and racism in British advertising. The book reveals the historical and production context of many well-known advertising icons, as well as the specific commercial interests that various companies' images projected. It also develops a detailed textual analysis of the images. The study as a whole provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.
By:
Dr Anandi Ramamurthy
Series edited by:
Andrew Thompson,
John MacKenzie
Other:
Rebecca Mortimer
Imprint: Manchester University Press
Country of Publication: United Kingdom
Dimensions:
Height: 234mm,
Width: 156mm,
Spine: 13mm
Weight: 358g
ISBN: 9780719063794
ISBN 10: 0719063795
Series: Studies in Imperialism
Pages: 256
Publication Date: 21 August 2003
Audience:
College/higher education
,
Professional and scholarly
,
Professional & Vocational
,
A / AS level
,
Further / Higher Education
Format: Paperback
Publisher's Status: Active
Acknowledgements List of Illustrations 1. Advertising and colonial discourse 2. Soap advertising, the trader as civiliser and the scramble for Africa 3. Cocoa advertising, the ideology of indirect rule and the promotion of the peasant producer 4. Tea advertising and its ideological support for vertical control over production 5. The Empire Marketing Board, tobacco advertising and the imaging of the white male imperial archetype 6. Corporate advertising, decolonisation and the transition to neo-colonialism 7. Conclusion Bibliography Index -- .
Anandi Ramamurthy is Senior Lecturer in Film and Media Studies at the University of Central Lancashire
