Listed in Publishers Weekly- Books of the Year 2003: ...an intriguing history... his readable account is surprisingly detailed about the inner workings of the business... does not neglect Michelin's less attractive qualities. This is an absorbing, novelistic read: a story not only of a French company but also of French pride... Well worth a detour. -Michael Skapinker, Financial Times ...the historical vignettes manage to bring to life a time whose fierce competition and big personalities - not least two idiosyncratic brothers from provincial France - did so much to shape how we move around today. -Matthew Kaminski, Wall Street Journal ...provides enough fascinating detail to keep the pages turning comfortably, giving a ride as smooth as a set of snuggly fitting X-radials...Lottman's account of France's most successful, most secretive, multinational... (is) a quirky slice of cultural history. -David Coward, The Independent ...the book takes off when it get to the story of the two Michelin brothers... the Michelin men are fascinating. -Karen Phillips, The Daily Telegraph (20/12/03)