The Icarus Deception

How High Will You Fly?

Seth Godin

$29.99

Paperback

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English

Portfolio Press
08 February 2013

Economics & Business; Advice on careers & achieving success

Aim higher than feels safe. Treat work as art. Seth Godin returns at his most inspirational

Seth Godin, marketing genius and the most popular business blogger in the world, is back to teach us why we should all treat our work as art.

Creativity is both scarce and valuable. What was important in the old economy (conformity, standardization, interchangeability) has been turned on its head.

What matters now is trust, permission, remarkability, leadership, and telling stories that spread. Whether you're a teacher, a doctor or a customer service rep you can make art if you care about why you went to work today and how you can be better at it tomorrow.

Being an artist isn't a genetic disposition or a specific talent.

It's an attitude; a hunger to seize new ground, make connections and work without a map. Steve Jobs was an artist, as were Henry Ford and Martin Luther King Jr.

They saw something others didn't and then found the guts to do something about it.

This is Seth Godin's most personal book yet - a pithy, inspirational call to arms.

By: Seth Godin
Imprint: Portfolio Press
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 153mm, Spine: 19mm
Weight: 313g
ISBN: 9780670922925
ISBN 10: 0670922927
Pages: 256
Publication Date: 08 February 2013
Audience: General/trade , Professional and scholarly , ELT Advanced , Undergraduate
Format: Paperback
Publisher's Status: Active

Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

Reviews for The Icarus Deception: How High Will You Fly?

If Seth Godin didn't exist, we'd need to invent him Fast Company Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger Forbes