The Personal MBA

A World-Class Business Education in a Single Volume

Josh Kaufman

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English

Viking
30 January 2013

Economics & Business; Business & management

10th Anniversary Edition

True leaders aren't made by business schools. They make themselves

Getting a MBA degree has become difficult to justify not just because of the large price tag but also because of the growing impracticality. Even the elites like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations than about how business really works.

For ten years, Josh Kaufman's The Personal MBA has served as an effective alternative introducing hundreds of thousands of readers to the most powerful business concepts of all time. He shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume.

The Personal MBA explains-

- The Iron Law of the Market- Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets - The 12 Forms of Value- Products and services are only two of the twelve ways you can create value for your customers

- Option Fatigue- Why consumers are more likely to buy something when faced with three options rather than thirty - Entropy- Why focusing too heavily on creating new products and systems is a great way to go out of business

With The Personal MBA, you will avoid years of pointless group work, unhelpful financial models and daunting student loans. Instead, you will have gained the skills and tools necessary to take your place among today's business leaders.

By: Josh Kaufman
Imprint: Viking
Country of Publication: United Kingdom
Dimensions: Height: 196mm, Width: 127mm, Spine: 30mm
Weight: 344g
ISBN: 9780670919536
ISBN 10: 0670919535
Pages: 464
Publication Date: 30 January 2013
Recommended Age: From 0 years
Audience: General/trade , College/higher education , Professional and scholarly , ELT Advanced , Primary
Format: Paperback
Publisher's Status: Active

Josh Kaufman is an acclaimed blogger and consultant who helps people improve their business skills. He previously worked at Proctor & Gamble. Since 2005 Josh has been helping people learn about business without remortgaging their lives through his website, www.PersonalMBA.com

Reviews for The Personal MBA: A World-Class Business Education in a Single Volume

A sterling effort ... a book to be referred to at crucial moments -- Philip Delves Broughton Management Today File this book under: NO EXCUSES. Seth Godin, author of Purple Cow and Linchpin Cherrypicks the cleverest advice from the most effective business books and condenses it into simple, memorable ideas and tools Smarta.com No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game. Kevin Kelly, founding executive editor of Wired Few people know how to get things done better than Josh Kaufman. David Allen, author of Getting Things Done Josh Kaufman has synthesized the most important topics in business into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended. Ben Casnocha, author of My Start-Up Life Fundamentals are fundamentals. Whether you're an entrepreneur or an executive at a Fortune 50 company, this book will help you succeed. John Mang, Vice President, Procter & Gamble These concepts really work: I'm booked solid with clients, making eight times more money, feeling far less overwhelmed, and having a lot more fun. If you want to live up to our potential, you can't afford to miss this book. Tim Grahl, Founder and CEO, Out:Think Group A creative, breakthrough approach to business education. I have an MBA from a top business school, and this book helped me understand business in a whole new way. Ali Safavi, Executive Director of International Sales & Distribution, The Walt Disney Company