The Four

Scott Galloway's The Four is a bareback ride upon the four horses of the economic apocalypse- Apple, Amazon, Facebook and Google. It is a timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business book...The book contains more insights and provocative ideas than Amazon has Boeing 767s... My recommendation is to walk down to your local book store and buy this- or more likely, buy it on Amazon. -- Tom Upchurch * Wired * The Four is a fantastic, provocative book about where we are now and where we are going. -- Phil Simon * Huffington Post * Well argued and accessible... refreshingly clear-eyed -- Brad Stone * Bloomberg * Full of sharp insights and unconventional views * Nature * This analysis of the rise of Amazon, Apple, Faceboook and Google stands out because it adds significantly to the tide of criticism currently sweeping over Silicon Valley -- Tristan Quinn * Times Literary Supplement * When it comes to the digital age, Scott Galloway is Christopher Hitchens with an MBA, namely a brainy and fearless provocateur -- James Warren * Vanity Fair * A big help in understanding how so many of us have come to completely rely on these tech giants - and what the future holds for other, less powerful companies. * Business Insider, Best Business Books of 2017 * Scott is a genius at engaging an audience in an intelligent, thoughtful, sometimes snarky and often humorous manner -- Joanne Tombrakos * Huffington Post * Scott Galloway is honest, outrageous and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently. -- Calvin McDonald, CEO of Sephora This is that rare book that not only informs but entertains. You'll never look at these four companies in the same way again -- Jonah Berger, author of Contagious and Invisible Influence