Start With Why

How Great Leaders Inspire Everyone to Take Action

Simon Sinek

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Paperback

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English

Penguin Books Ltd
07 November 2011

Economics & Business; Advice on careers & achieving success

What businesses do doesn't matter. It's all about WHY you do it.

Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views.

Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time.

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

In business, it doesn't matter what you do, it matters WHY you do it.

Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.

Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY?

Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

By: Simon Sinek
Imprint: Penguin Books Ltd
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 128mm, Spine: 20mm
Weight: 180g
ISBN: 9780241958223
ISBN 10: 0241958229
Pages: 256
Publication Date: 07 November 2011
Audience: General/trade , Professional and scholarly , ELT Advanced , Undergraduate
Format: Paperback
Publisher's Status: Active

Simon Sinek teaches leaders and organizations how to inspire people.He has been invited to talk to top teams at Microsoft, American Express, the UN and the Pentagon. His famous TED talk has been viewed more than 500,000 times. He lives in New York. www.startwithwhy.com

Reviews for Start With Why: How Great Leaders Inspire Everyone to Take Action

One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, co-author of Getting to Yes A powerful and penetrating exploration of what separates great companies and great leaders from the rest -- Polly LaBarre, co-author of Mavericks at Work