Ping

The Secrets of Successful Virtual Communication

Andrew Brodsky

$36.99

Paperback

Forthcoming
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English

Penguin Life
13 May 2025

Speaking & pronunciation skills; Business communication & presentation; Technology: general issues

How to embrace virtual communication to be more productive, nurture relationships and thrive at work, from the leading global expert

'Brimming with surprising insights and useful tips. The resource we need for avoiding misunderstandings and making genuine connections' Adam Grant, bestselling author of Think Again

The essential guide for when (and how best) to use virtual communication tools, from video to instant messaging and everything in between.

Andrew Brodsky is here to explain that, yes, that meeting could have been an email. And that email? Maybe it should have been a voice memo. Your camera? It's okay to turn it off, sometimes even better. Many of us give far too little thought to our virtual communication, and end up feeling isolated, overlooked and burnt out. Ping distils Brodsky's cutting-edge social science research on remote communication tools. He helps us understand-

How we can interact most productively and authentically How we can build relationships at a distance The rules for making an impact online How we can increase inclusion and reduce conflict

With entertaining stories and interviews from top business leaders, Ping is the ultimate playbook for all workplaces from in-person, to remote and everything in between.

'A must read for everyone who communicates online-in other words, everyone' Jake Knapp, co-founder of Google Meet and bestselling author of Sprint

By: Andrew Brodsky
Imprint: Penguin Life
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 153mm, Spine: 20mm
Weight: 350g
ISBN: 9780241746363
ISBN 10: 0241746361
Pages: 336
Publication Date: 13 May 2025
Audience: College/higher education , Professional and scholarly , General/trade , Primary , Undergraduate
Format: Paperback
Publisher's Status: Forthcoming

Andrew Brodsky is a management professor at McCombs School of Business at the University of Texas at Austin and CEO of Ping Group. He is an expert in workplace technology, communication, and productivity. Andrew has received numerous research and teaching awards, including being chosen by Poets&Quants as one of the 'World's 40 Best Business School Professors Under 40.' He earned a PhD in organizational behavior from Harvard Business School and BS from The Wharton School. He lives with his wife and two rescue dogs in Austin, Texas.

Reviews for Ping: The Secrets of Successful Virtual Communication

'Timely, practical and a pleasure to read, PING will help you communicate more effectively in our increasingly digital world. Brodsky's expertise shines through on each page of this must-read for anyone hoping to deepen connections, negotiate more effectively or simply save time on communication in the modern workplace.' -- Katy Milkman, international bestselling author of How to Change 'Brodsky offers a thoughtful examination of communication in the digital age, providing useful strategies for both in-person and online interactions. This book presents valuable insights for those looking to enhance their conversational effectiveness.' -- Nir Eyal, bestselling author of Hooked: How to Build Habit-Forming Products