The Practice

Shipping Creative Work

Seth Godin

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Paperback

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English

Penguin
08 November 2020

The Arts: General & Reference; Art Forms; Philosophy: aesthetics; Advertising & society; Economics & Business; Sales & marketing

For any artist, entrepreneur, or visionary who feels stuck, Seth Godin has a simple answer- commit to the practice.

For any artist, entrepreneur, or visionary who feels stuck, Seth Godin has a simple answer- commit to the practice.

In this revolutionary little book, Seth Godin will turn your assumptions about the creative process upside down and help you to look at the world from a different angle. You will recognize your work for what it is- an act of generosity and a way to make change, as well as what it can never be, something that will make everyone happy.

The Practice will help you dance with your fear, take the risks worth taking and embrace the empathy required to make work that connects with others. This breakthrough book will show you a path forward, encourage intent in every facet of your work and help you seek out constraints.

You'll walk away with practical strategies for overpowering the naysayers, radically trusting your own voice and finally doing the work you were put on this earth to do.

By: Seth Godin
Imprint: Penguin
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 153mm, Spine: 20mm
Weight: 332g
ISBN: 9780241470046
ISBN 10: 0241470048
Pages: 208
Publication Date: 08 November 2020
Audience: General/trade , College/higher education , Professional and scholarly , ELT Advanced , Primary
Format: Paperback
Publisher's Status: Active

Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

Reviews for The Practice: Shipping Creative Work

Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still-one, to be exact-can boast his own action figure. . . . Godin delivers his combination of counterintuitive thinking and a great sense of fun * BusinessWeek * If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin * Micah Sifry, cofounder, Personal Democracy Forum * If Seth Godin didn't exist we'd need to invent him * Alan Webber, founder, Fast Company * Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off * Forbes * It's easy to see why people pay to hear what he has to say * Time * Seth Godin may be the ultimate entrepreneur for the information age * BusinessWeek *