The Medium is the Massage

An Inventory of Effects

Marshall McLuhan, Marshall McLuhan, Susan Sontag , Bruno Munari

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English

Penguin
27 November 2008

Society & Social Sciences; Media studies

Series: Penguin Modern Classics

30 years after its publication, The Medium is the Massage remains McLuhan's most entertaining, provocative, and piquant book

Well known for coining the term 'Global Village', Marshall McLuhan's thinking was, and still is, revolutionary. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This is an astonishing work by a truly astonishing man.

The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. This is one of four books in that series.

By: Marshall McLuhan, Marshall McLuhan, Susan Sontag, Bruno Munari
Imprint: Penguin
Country of Publication: United Kingdom
Dimensions: Height: 181mm, Width: 111mm, Spine: 12mm
Weight: 116g
ISBN: 9780141035826
ISBN 10: 014103582X
Series: Penguin Modern Classics
Pages: 160
Publication Date: 27 November 2008
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Marshall McLuhan was a Canadian educator, philosopher and scholar - a professor of English Literature, a literary critic and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions 'the medium is the message' and the 'global village'.