Todd Radom is a graphic designer, professional sports branding expert, and writer. His work includes the official logos for Super Bowl XXXVIII, the 2009 NBA All Star Game, the graphic identities of multiple Major League Baseball teams, including the Washington Nationals and Los Angeles Angels, and league and team identity and branding for the Big 3 basketball league. He has provided commentary about sports logos and branding for ESPN College Gameday, National Public Radio, and the New York Times, and has been profiled or quoted in publications including the Washington Post, Chicago Tribune, Sports Illustrated, ESPN The Magazine, and Sporting News.
This book is a fun look at baseball uniforms, showing how the evolution of the game compelled teams to try new styles with vibrant colors and nontraditional designs. It is enjoyable to relive some of the epically bad uniforms, like the all-brown once worn by the San Diego Padres, and wonder what they were thinking. -Ed Sherman, Chicago Tribune Winning Ugly is a visual delight of the more untraditional looks to appear on a Major League ballfield over the years, with original illustrations sketched by Radom himself, as well as a wealth of historical photos and newspaper clippings to help tell the story. . . . In between the stunning visuals you have the stories of each of these garish getups, how they came to be, their reception by players and media of the day. Bottom line, if baseball uniforms are your thing, you're going to want this book. -Chris Creamer, SportsLogos.net Still, it seems that if anyone is more qualified than Radom to go through the MLB's closet and expose it on this subject, speak now or forever hold your Sansabelt slacks up with a safety pin. . . . We're not sure whether to thank him or remind him that some people actually embraced these as being so bad they want them back on those 'Turn Back The Clock' promotions. . . .How it goes down in the scorebook: Uniformly superior to anything we've seen like this before. -Tom Hoffarth's The Drill: More Farther Off the Wall Throughout Winning Ugly, Radom discusses historical changes, the materials and fashions of the day dictating the on-field designs, and even how formative designs were in shaping the future of uniforms. He discusses color, marketing, trends, and the 1970s revolution of flamboyancy. -Tim Newcomb, HOW Design Despite its title, Winning Ugly is a beautiful book . . . it should be on display in a fan's home. -Dennis Anderson, Journal Star Radom's book provides enjoyable, fascinating, and a detailed account of baseball uniforms. -Thomas Biblewski, The Inside Game, SABR Deadball Era Committee This book is a fun look at baseball uniforms, showing how the evolution of the game compelled teams to try new styles with vibrant colors and nontraditional designs. It is enjoyable to relive some of the epically bad uniforms, like the all-brown once worn by the San Diego Padres, and wonder what they were thinking. Ed Sherman, Chicago Tribune Winning Ugly is a visual delight of the more untraditional looks to appear on a Major League ballfield over the years, with original illustrations sketched by Radom himself, as well as a wealth of historical photos and newspaper clippings to help tell the story. . . . In between the stunning visuals you have the stories of each of these garish getups, how they came to be, their reception by players and media of the day. Bottom line, if baseball uniforms are your thing, you're going to want this book. Chris Creamer, SportsLogos.net Still, it seems that if anyone is more qualified than Radom to go through the MLB's closet and expose it on this subject, speak now or forever hold your Sansabelt slacks up with a safety pin. . . . We're not sure whether to thank him or remind him that some people actually embraced these as being so bad they want them back on those 'Turn Back The Clock' promotions. . . .How it goes down in the scorebook: Uniformly superior to anything we've seen like this before. Tom Hoffarth's The Drill: More Farther Off the Wall Throughout Winning Ugly, Radom discusses historical changes, the materials and fashions of the day dictating the on-field designs, and even how formative designs were in shaping the future of uniforms. He discusses color, marketing, trends, and the 1970s revolution of flamboyancy. Tim Newcomb, HOW Design