Overcome AD-versity

How to Put Persuasion Power in Advertising

Barry Milavsky

$58.95 $50.49

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Business Expert Press
19 July 2024

E-commerce: business aspects; Sales & marketing; Advertising; Media, information & communication industries

Understanding psychology is the key to creating advertising with persuasive power.

This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience.

The author provides an instructional step-by-step approach, with practical insights to demonstrate concepts for better results. Learn to differentiate product benefits from attributes; how to write a creative strategy; how to make advertising believable; use psychological triggers; advertising formats and styles to perform better; and how to evaluate ideas to see stronger results.

These insider lessons are explained by a Madison Avenue veteran, plus:

Why create campaigns? What to look for as selling leverage. Challenges in producing ads.

The book takes readers through the elements of persuasive advertising, with fascinating real-life examples using well-known brands, to understand practical applications of psychological ideas with many first-hand cases from the industry, plus specific guidelines for retail advertisers.

Reduce your advertising waste - give your ads more power.

By: Barry Milavsky
Imprint: Business Expert Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
ISBN: 9781637426104
ISBN 10: 1637426100
Pages: 216
Publication Date: 19 July 2024
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Barry Milavsky graduated from the University of British Columbia, then received an MA in Communications at the University of Pennsylvania. On graduation, he started with Young & Rubicam NY on Madison Avenue. He worked at other major NY agencies before joining Grey Advertising in Caracas, then Grey in Toronto. At agency Ronalds-Reynolds, he was a Board Director helping rapidly grow the company to #1 when it was purchased by FCB-Publicis.He founded a new agency, Calexis, collaborating with clients in the US, Canada, and Australia including Subway, Chubb Insurance, Molson, Sunoco, Parmalat, plus others in sports, events, energy, and food service. Calexis was the first Canadian agency on the Internet. He has authored industry articles, lectured at universities, served on industry boards and volunteer organizations.