How to Create Better Ideas: Connecting the Left and Right Brain in the Design Process

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Joost Roozekrans

How to Create Better Ideas

Connecting the Left and Right Brain in the Design Process

Joost Roozekrans

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Paperback

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QTY:

English

BIS Publishers B.V.
08 February 2021

Advice on careers & achieving success; Memory improvement & thinking techniques

How to Create Better Ideas' gives insight in the

design process and how to create better ideas with examples ranging from

Precious Plastic to the Sheltersuit. It is divided into two sections: the

right and left brain. The first part analyses the general design process. The

second part introduces six self developed methods that teach you to create

more and better visual ideas relevant for all design disciplines.

It is a book for anyone who would like

to learn and understand design more in-depth. For anyone who wants to know

the answers to these questions: what is design, what is creativity, what

mentality and conditions are needed to guarantee a productive design process.

For design educators and students, and for those working with designers as a

client or commissioner. But definitely also for design professionals that

want to boost their ability to create visual ideas.

By: Joost Roozekrans
Imprint: BIS Publishers B.V.
Dimensions: Height: 210mm, Width: 148mm,
ISBN: 9789063695866
ISBN 10: 9063695861
Pages: 128
Publication Date: 08 February 2021
Audience: General/trade , Professional and scholarly , ELT Advanced , Undergraduate
Format: Paperback
Publisher's Status: Active

Joost Roozekrans (1962) is a designer, creative director, and senior design lecturer based in The Hague, the Netherlands. He has worked as a design professional for thirty years in the Netherlands, the United Kingdom, and China. He was a senior designer both for The Guardian newspaper and for the international design agency, Studio Dumbar, for whom he became the creative team leader and ultimately the creative director for the Shanghai office. He is the co-founder of two design studios: NLXL (The Hague) and SparkyTiger (Shanghai). In addition to his work as a designer, he has also lectured on branding and identity design. Currently, he is an independent designer and continues to teach design and give workshops for professionals.