Dare to Become

From the Corner Booth to the Corner Office

Julie Cropp Gareleck

$57.99

Hardback

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English

The Story Plant
03 September 2024

Gender studies: women; Entrepreneurship; Management: leadership & motivation; Research & development management

For millions, a major component of the American dream is to start one's own company and, ultimately, to become one's own boss.

The question is--just how exactly does one do that?

Every successful entrepreneur has their own story to tell. But the story in Dare to Become is especially intriguing and uplifting because Julie Gareleck didn't have major venture capital dollars to fall back on, nor does she have an MBA from Harvard.

What she did have, however, was a sense of drive--of grit--and of a burning desire to achieve her dream.

Now in her mid-40s, as the founder and CEO of Junction Creative, one of the nation's leading marketing firms, Julie started in high school working for her mom and dad in their restaurant in Gettysburg, Pennsylvania. She did it all there, from waitressing to scrubbing floors. But along the way, she also learned the basics of how to run a company.

As she made her way into the corporate world and was confronted by inscrutable and insensitive bosses, Julie's dream to start her own company began to form. She finally realized that the time had come to take the leap. Her refreshing, honest, and authentic account details the extraordinary trials and tribulations of Julie's bold decision to go on her own, starting from the day she quit her job.

Dare to Become provides a unique perspective on how to finance your start-up without going into debt, how much to pay yourself, when to hire an employee, the differences in managing a Gen Z worker as opposed to a baby boomer, and much more. This is the real, everyday gospel of what it's like to go through the inevitable ups and downs of starting your company. And best of all, Gareleck provides essential advice for the entrepreneur, all learned from her own experiences along the way.

There are many books on entrepreneurs and their start-ups, but this is the rare volume that takes you into the vortex of how to make sure you're really on the right path to success.

By: Julie Cropp Gareleck
Imprint: The Story Plant
Country of Publication: United States
ISBN: 9781611884012
ISBN 10: 1611884012
Pages: 256
Publication Date: 03 September 2024
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Julie Gareleck is a respected and trusted leader in business communities that extend from the Northeast (Philadelphia, New York City, and D.C.) to the Southeast (including the Greater Atlanta region and Charleston, South Carolina) that include CEOs and entrepreneurs of small to midsize businesses as well as the Fortune 1000. As the CEO of Junction Creative, founded in 2009, she has consulted or completed work for more than 350 brands in the last 15 years, 500 brands in the last 20 years, driving millions of dollars in revenue growth for her clients. It was this experience that inspired Julie to share an authentic story about launching and growing a business. Words have the power to motivate and influence people. The right words have the ability to inspire. Julie knew at a young age that she wanted to write a book, but it took a little over 20 years for her to write this story, an authentic perspective of an entrepreneur starting and growing a business. From her days waitressing for the family business, to starting her career, then pursuing a dream of creating an award-winning digital marketing agency, Julie shares real stories about what it's really like to be an entrepreneur. She remains actively involved in industry organizations, often participating as an expert panelist or guest speaker. Gareleck is just as eloquent as she is engaging.

Reviews for Dare to Become: From the Corner Booth to the Corner Office

"""DARE TO BECOME is a book you should buy IF you are an employee, an employer, have a job, own a business, intend to have a job or own a business at some point...IF you are in any of these positions, this book is for YOU. By learning about Julie Cropp Gareleck's experiences, literally going from working in a corner booth of a restaurant to working as a CEO with her own corner office, you will get invaluable information that is not taught in any school, workshop or found online. Reading this book will teach you (and remind you) how to be the best employee or employer that you can be. You will also learn how to navigate the world of business while balancing your personal life. As a mom, entrepreneur and film director, there are tools I now have and will use from Julie's tips and advice throughout this book. These simple but vital lessons will help you with whatever journey you are on in business and in life.""--Ellie Kanner, Director, writer, producer of film and television"