Mia-Marie Hammarlin is a Reader in Ethnology and a Senior Lecturer in Media and Communication Studies at Lund University
'In a world of social-media gossip and rumours, this book takes a refreshingly new and ethnographic approach to media scandals, focusing on the experiences of the hunted. We get a fascinating analysis of how everyday life and media are intertwined and how emotional reactions and moral issues are handled. Mia-Marie Hammarlin's book is not only a great read, it breaks new ground in terms of both methods and theory.' Orvar Loefgren, Professor Emeritus, Lund University -- .