Removing the Emperor's Clothes

Australia and Tobacco Plain Packaging

Simon Chapman, Becky Freeman

$44.95 $37.87

Paperback

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English

Sydney University Press
08 December 2014

Politics & government; Medicine; Public health & preventive medicine

Removing the Emperor's Clothes: Australia and Tobacco Plain Packaging sets out the evidence for the importance of plain packaging in striking at the heart of what remains of tobacco advertising. It examines the history of the idea, the tobacco industry's frantic efforts to derail it, and the early evidence for its impact; also giving tools to policy makers in other countries wanting to make the best case for plain packaging and to defend it from the inevitable attacks that will follow.

By: Simon Chapman, Becky Freeman
Imprint: Sydney University Press
Country of Publication: Australia
Dimensions: Height: 210mm, Width: 148mm, Spine: 15mm
Weight: 380g
ISBN: 9781743323977
ISBN 10: 1743323972
Publication Date: 08 December 2014
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Reviews for Removing the Emperor's Clothes: Australia and Tobacco Plain Packaging

‘In this book you get a great combination: a depth of policy detail ... the arms-race nature of the political battle that took place ... and Chapman’s sense of humour permeating right throughout.’ -- Chris Picton * Croakey *