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Chris Zook is a partner at Bain & Company and co-head of Bain's Strategy practice, where his work focuses on helping companies find their next wave of profitable growth. He is the author of the best-selling business books, Profit from the Core, Beyond the Core, and Unstoppable. James Allen is a partner in Bain & Company's London office and co-head of Bain's Global Strategy Practice. He is co-author of Profit from the Core and is a frequent speaker at the World Economic Forum and other conferences.
Zook and Allen call complexity the silent killer of modern business... The Bain duo correctly argue that successful companies can survive dramatic change by deciding which bits of their business models to preserve and which to dump. -- The Economist <br> This exceptional book is a 'must have' resource. -- Forbes <br> This is not a recipe for doing nothing. Far from it. Indeed concentrating great repeatable models that stick to consistent sets of principles is potentially as tricky and as time-consuming as engaging in all sorts of new initiatives. The difference is it is likely to be more effective. -- Future of Business (futureofbusinessblog.com) <br> Repeatability provides business leaders with a blueprint for bringing consistency and clarity to their organizations and for putting them on track for profitable growth. But don't just take my word for it. American Express Chairman and CEO Ken Chenault says, ' Repeatability is a terrific guide to adapting your business for success in uncertain times.' -- American Express OPEN Forum <br> Repeatability once again proves what a productive pleasure it is to spend some time with Chris Zook. -- 800 CEO READ <br> a terrific strategy book -- Seeking Alpha <br> Repeatability is a terrific guide to adapting your business for success in uncertain times. <br>- Ken Chenault, Chairman and CEO, American Express <br> Very few businesses move beyond surviving to actually thriving and winning in their segments. The secret is to focus on what truly makes them unique, and to frequently refine and adapt this to changing circumstances through a repeatable business model. This requires hard thinking on why your business exists, and strict discipline to stay focused. Chris Zook and James Allen show how this can be achieved through clear thinking and hard, enduring effort. <br>- Jorgen Vig Knudstorp, CEO and President, LEGO Group <br> Strategy is more than a plan, more than a vision. Strategy ise
