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How to Write a Great Business Plan by William A. Sahlman at Abbey's Bookshop,
How to Write a Great Business Plan
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William A. Sahlman

How to Write a Great Business Plan

William A. Sahlman

$23.95

Paperback

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English
Harvard Business School
04 March 2008
Economics & Business; Business strategy
Series: Harvard Business Review Classics
Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop. Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them. In How to Write a Great Business Plan, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture:

The people-the individuals launching and leading the venture and outside parties providing key services or important resources

The opportunity-what the business will sell and to whom, and whether the venture can grow and how fast

The context-the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate

Risk and reward-what can go wrong and right, and how the entrepreneurial team will respond Timely in this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success.
By:  
Imprint:   Harvard Business School
Country of Publication:   United States
Dimensions:   Height: 165mm,  Width: 81mm,  Spine: 6mm
Weight:   56g
ISBN:   9781422121429
ISBN 10:   1422121429
Series:   Harvard Business Review Classics
Pages:   64
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

William A. Sahlman is Dimitri V. d'Arbeloff Professor of Business Administration at Harvard Business School and Senior Associate Dean for External Relations.

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