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Winners Have a Story

How CEOs can turn complex science and technology into irresistible fundraising pitches

Giuseppe Marzio, PhD

$40.95   $34.66

Paperback

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English
Rethink Press
29 April 2022
Why do some CEOs seem to find it easy to get funding, close partnership deals and attract great talent to their organization?

They have a story.

Winners Have a Story is a step-by-step guide to the unique StoryPitch™ method, honed over years of working with world-class CEOs and leaders. Learn to use it to your advantage and join the ranks of successful entrepreneurs who share compelling stories about their products, companies and visions.

Read Winners Have a Story to:

Generate interest and urgency in investors Set yourself apart from the competitors Align your team to the same narrative Deliver the best pitch in every situation Amplify your reach beyond the boardroom
By:  
Imprint:   Rethink Press
Country of Publication:   United Kingdom
Dimensions:   Height: 216mm,  Width: 140mm,  Spine: 5mm
Weight:   227g
ISBN:   9781781334058
ISBN 10:   1781334056
Pages:   198
Publication Date:  
Audience:   General/trade ,  Professional and scholarly ,  ELT Advanced ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Introduction ─ PART ONE Success Starts With A Great Story ─ 1 Why You Need A Story ─ 2 Nobody Said It Was Easy ─ 3 How Stories Work ─ PART TWO Building Your Fundraising Story ─ 4 The CEO Owns The Story ─ 5 Clarity For The Win ─ 6 Construct A Story ─ 7 Create Communication Assets ─ 8 Change The World ─ 9 Storytelling Like A Pro ─ Conclusion ─ References ─ Resources ─ Acknowledgments ─ The Author

Giuseppe Marzio, a scientist-turned-strategic-storyteller, has over twenty years’ experience in the biopharmaceutical industry. As founder of Chiaro, a communications agency specialized in strategic storytelling for health and life sciences, he has worked with some of the most innovative companies in the sector, from startups and VCs to large corporations. Giuseppe has been instrumental in raising hundreds of millions in funding, closing high-value deals, and taking organizations to the next level.

Reviews for Winners Have a Story: How CEOs can turn complex science and technology into irresistible fundraising pitches

“This is a unique book – there really is nothing like it on the market right now. It provides new CEOs with an excellent toolbox, giving them the resources they need to be successful in their fundraising journey. If you’ve been lucky enough to attend one of Giuseppe’s training sessions, Winners Have a Story is a perfect translation of that. It’s color- and content-rich, packed with interesting case studies to illustrate his points, and solidly researched. What more can I say? Read this book!” — Felice Verduyn-van Weegen, Partner, LSP: Life Sciences Partners “Giuseppe’s book is a unique combination of inspiring personal stories and deep expertise in the field of health and life sciences. And it’s all blended beautifully into a clear, step-by-step guide to creating the perfect fundraising story. One that takes the reader by the hand and guides them through the challenges to be addressed and the pitfalls to be avoided.” — Ann Beliën, CEO, Rejuvenate Biomed “Great read! The book describes exactly how I feel when I listen to CEOs pitching their company. As a life sciences VC, I know what I’m looking for – but expressing that to the presenting CEOs is another thing altogether. Giuseppe’s book is a valuable read, not only for fundraising CEOs but for anyone who wants to share their ideas with a bigger audience. It is also packed with fascinating anecdotes about movies, old Greeks, and inspiring role models. I was gripped throughout every page.” — Christina Takke, Co-founder and Managing Partner, V-Bio Ventures “This book is a must-read for any CEO preparing for fundraising. I only wish that I had read it earlier – because it would have saved me a lot of time and energy. Giuseppe’s writing makes this an easy book to consume, and he has a knack for explaining his storytelling method clearly. Read Winners Have a Story and like me, start pitching a story that convinces and inspires investors – just way before I did!” — Remberto Martis, CEO, LenioBio “In health and life sciences, every innovation needs to address the same questions: Will it improve patients’ lives? Is it safe? Is there a market for it? But for any startup needing to raise millions, the real questions are: How do I grab the attention of investors? How do I differentiate myself from the competitors? How do I convince investors and partners that we are the next big thing? Having a story that addresses those questions is the CEO’s job. Because pitching a clear and compelling story makes the difference between success and failure. And Winners Have a Story does a great job of explaining how to do that.” — Florence Allouche, Former CEO, SparingVision; President, Myrpharm Advisors “Follow the five principles described in this book and create a story that investors will understand and get excited about. Because CEOs without a story will be forgotten before we even hear about their great product. No story, no glory.” — Theo Hendriks, Author, speaker, storyteller


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