Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact

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Annette Simmons

Whoever Tells the Best Story Wins

How to Use Your Own Stories to Communicate with Power and Impact

Annette Simmons

$32.99

Paperback

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English

Amacom
21 June 2023

Business communication & presentation; Customer services; Office & workplace

Discover how the right story told at the right time has the power to persuade, promote empathy, and provoke action.

A story explains who you are, what you want, and why it matters--better than any other communication tool in your arsenal. In this fully updated second edition, author and vibrant keynote speaker Annette Simmons teaches you how to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination.

Whether you are leading a presentation, in a department meeting, or having lunch with a potential customer, you will learn how to relate a compelling story to the topic at hand and make an invaluable impact that could not be made otherwise.

Fully updated and more practical than ever, Whoever Tells the Best Story Wins reveals how to use storytelling to:

Capture attention Motivate listeners Gain trust Strengthen your argument Sway decisions Demonstrate authenticity and encourage transparency

Complete with a proven storytelling process, innovative applications, examples, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to form a well-founded and persuasive story for any situation that just might be the difference maker you were looking for.

By: Annette Simmons
Imprint: Amacom
Country of Publication: United States
Dimensions: Height: 229mm, Width: 150mm, Spine: 21mm
Weight: 235g
ISBN: 9781400239719
ISBN 10: 1400239710
Pages: 240
Publication Date: 21 June 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Annette Simmons is a keynote speaker, expert storyteller, and president of Group Process Consulting, whose clients include NASA, the IRS, and Microsoft. She is the author of several books including The Story Factor.