Shopping Centre Marketing

Value Creation and Customer Engagement

Piotr Krowicki, Grzegorz Maciejewski

$284

Hardback

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English

Routledge
26 February 2024

Sales & marketing; Distributive industries

Series: Routledge Research in the Retail Industry

There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important.

In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces.

The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners.

By: Piotr Krowicki, Grzegorz Maciejewski
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 590g
ISBN: 9781032690520
ISBN 10: 1032690526
Series: Routledge Research in the Retail Industry
Pages: 222
Publication Date: 26 February 2024
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

Piotr Krowicki is a graduate of interdisciplinary PhD studies and is currently Assistant Professor at the Department of Management at the WSB University in Dąbrowa Górnicza. Grzegorz Maciejewski is Professor at the University of Economics in Katowice, and Head of the Market and Consumption Department.