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Selling Services

The ABC of Professional Selling

Clifton Warren

$69.99

Paperback

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English
Routledge
11 September 2023
"More than ever, our economy relies on the service industries – but selling services is far different from selling tangible products.

This book demystifies the selling of intangibles and teaches the required skills to grow any professional service business. Leveraging his 30 years’ experience, leading sales expert Clifton Warren offers 26 lessons to help readers navigate the selling of complex and intangible solutions. Each chapter covers an important concept from A (Accountability) to Z (Zigzagging) in a concise and readable format, including a ""to-do"" action list that makes the book both a workbook and a study guide. By successfully applying the steps discussed in each chapter, professionals will substantially improve their performance and results, and anyone looking to drill down into specific topics will find additional resources to explore.

B2B sales professionals in banking, insurance, finance, and other services, and small business owners such as lawyers, architects, and engineers, as well as professionals transitioning into sales roles, will appreciate the thorough and easy-to-follow guidance that this book provides."
By:  
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 229mm,  Width: 152mm, 
Weight:   660g
ISBN:   9781032428536
ISBN 10:   1032428538
Pages:   164
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Clifton Warren is the principal of Clifton Warren Consulting. His firm trains professionals to market, sell, and win new clients across Australia, New Zealand, and the United States. He is the author of three books: Financial Services Sales Handbook, Cross-Selling Financial Services, and Rain Maker Pro. His monthly newsletter and podcast attract professionals globally. He holds a master’s degree in business administration from Henley Management College, London and is a certified management consultant. Originally from California, he lives in Melbourne, Australia.

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