Multilatinas

Name: Multilatinas
Price: 99.65 AUD
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ISBN: 9781107562134

Strategies for Internationalisation

Veneta Andonova (Universidad de los Andes, Colombia), Mauricio Losada-Otálora

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Paperback

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English

Cambridge University Press
24 March 2022

International business; Multinationals

The challenges faced by Latin American multinational companies, or multilatinas, often require unique strategies tailored to a demanding global environment. This book studies the strategies of internationalism exercised by large multilatinas, offering the first systematic, quantitative effort to examine the pattern of their international investments within the context of their competitive position in the domestic market. Multilatinas uncovers common strategies among sixty-two multilatinas from six countries, and emphasizes the unique challenges they face, as well as the diversity of their organizational resources. It also brings the institutional environment of Latin American countries to the fore, assessing its role as an essential component in understanding internationalization decisions. Finally, the book studies the role of non-market organizational resources such as bribes, negotiations and favours in business strategies. Multilatinas is an invaluable read for students, scholars, practitioners and executives studying Latin America's place in international business.

Edited by: Veneta Andonova (Universidad de los Andes Colombia), Mauricio Losada-Otálora
Imprint: Cambridge University Press
Country of Publication: United Kingdom
Dimensions: Height: 228mm, Width: 152mm, Spine: 19mm
Weight: 565g
ISBN: 9781107562134
ISBN 10: 1107562139
Pages: 379
Publication Date: 24 March 2022
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Veneta Andonova is Associate Professor at the Universidad de los Andes, Colombia. The outcomes of her research are published in international journals such as the Journal of Development Economics, the Journal of Development Studies, the Journal of Business Research, Telecommunications Policy and others. Her research interests include business growth and entrepreneurship, crafting business strategies in poor business environments and successful internationalization strategies for Latin American and East European companies.