Soumi Dutta is Associate Professor at Institute of Engineering & Management (IEM), West Bengal, India. Saikat Gochhait teaches at Symbiosis Institute of Digital & Telecom Management, Symbiosis International Deemed University Pune, India. He is Ph.D and Post-Doctoral Fellow from the UEx, Spain. He was Awarded DITA and MOFA Fellowship in 2017 and 2018. He is an IEEE member. His latest publication is Digital Entertainment: The Next Evolution in Service Sector (2021, Palgrave Macmillan).