Paul Luna is Emeritus Professor of Typography and Graphic Communication at the University of Reading. Before this he was head of corporate design at Oxford University Press and responsible for the design of major publications such as the Oxford English Dictionary, bilingual dictionaries, the Oxford Shakespeare, and the Revised English Bible.
This is one of the most valuable books on typography I have ever read. This little book contains a depth of knowledge rarely found in books twice its size. * Rod McDonald, type designer and Typographic Advisor, Sheridan College, Ontario * Paul Luna knows everything about Typography, that mysterious science, practised by many, understood by few. He shares his vast knowledge in terms that everybody will understand. Anybody who has to communicate with type (and who doesnt?) needs this book. * Erik Spiekermann, type designer, and founder of Metadesign, FontShop, and Edenspiekermann *