The Hard Sell

The tricks of political advertising

Dee Madigan

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Paperback

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English

MELBOURNE UNIVERSITY PRES
01 August 2014

Political campaigning & advertising; Australian Society

In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising.

Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into: How political ads are designed to work; Who are they designed to work on; How we pay for them; Why we make so many negative ads; How personal is too personal; How spin works, particularly in an election campaigns; How to make messages cut through the cynicism; How politicians use journos who use politicians who use journos; The gendered nature of it all. And finally, what happens when it all turns to sh*t!

Dee is candid about the tricks of the trade and the lessons that can be learnt.

By: Dee Madigan
Imprint: MELBOURNE UNIVERSITY PRES
Country of Publication: Australia
Dimensions: Height: 201mm, Width: 129mm, Spine: 17mm
Weight: 222g
ISBN: 9780522866308
ISBN 10: 0522866301
Pages: 192
Publication Date: 01 August 2014
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Unspecified