A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations—and your career—forward
In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands—including Colgage-Palmolive, Nestlé, T-Mobile, Medtronic and Meta—bring clarity and meaning to their business communications. Whether you're building a presentation, crafting a high-stakes email, or need to influence the conversation in your next meeting with an executive, or have to communicate with data, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives that meet diverse audience needs.
You'll discover how to use a simple, repeatable framework to transform your ideas, data, and insights into an authentic, persuasive story. Within this professional development book, you'll also find clever data visualization and visual display techniques to help humanize your stories and build an audience connection, leading to improved presentation skills and better data literacy. Whether you're looking to enhance your executive presence, align teams, become an expert at converting data analysis into data insights, or want to communicate change and influence audiences, Everyday Business Storytelling is for you.
Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. It enables you to display confidence and communicate with clarity regardless of how complex your message is. If you're a busy, talented businessperson looking for tactics to improve your executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.
By:
Janine Kurnoff,
Lee Lazarus
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions:
Height: 203mm,
Width: 203mm,
Spine: 20mm
Weight: 703g
ISBN: 9781119704669
ISBN 10: 1119704669
Pages: 288
Publication Date: 01 April 2021
Audience:
General/trade
,
ELT Advanced
Format: Paperback
Publisher's Status: Active
Introduction Storytelling Is How We Move Business Forward 1 What two Silicon Valley–bred sisters know about business storytelling (hint: it’s pure, irrefutable career gold) Part 1 Once and for all—Let’s Unfluff the Reputation of Business Storytelling 6 Chapter 1: Meet the Brain Scientists 8 Chapter 2: Data (Yes, Sometimes Overused) Is Not the Villain 16 Part 2 Ok, I’m in—How Do I Get Started with Business Storytelling? 24 Chapter 3: The Four Signposts 30 Chapter 4: The WHY, WHAT and HOW of Business Storytelling 48 Chapter 5: Your BIG Idea 52 Chapter 6: Putting It All Together: Sample Story 56 Part 3 Thanks, got the basics. What Else Can Help Me? 60 Chapter 7: Push Your Story Forward with Active Headlines 62 Chapter 8: A Simple Path to Building Your BIG Idea 72 Chapter 9: Five Well-Tested Ways to Visualize Your Story 80 Part 4 Let’s see the magic! How Does Storytelling Show Up in Everyday Business? 106 Chapter 10: Making a Recommendation 108 Chapter 11: Providing an Update 144 Chapter 12: Crafting an Email 162 Chapter 13: Creating a One-Pager 176 Part 5 But wait! How Do I Flex My Story? 192 Chapter 14: Audience Is Everything: A Manifesto 194 Chapter 15: You’ve Got Five Minutes with an Executive… Go! 202 Chapter 16: Your Audience Is Diverse How Can You Please Everyone? 210 Chapter 17: You’re Told “Only Three to Five Slides” 216 Chapter 18: Team Presentations: Who Does What? 220 Chapter 19: When Your Audience Is Virtual 238 Part 6 All together now: Building a Common Language of Storytelling 252 Chapter 20: Fostering a Culture of Story Coaches 254 Chapter 21: Five Ways Managers Can Reinforce Storytelling 260 Chapter 22: Ready, Set, Coach! Five Tips for Peer-to-Peer Story Coaching 264 Conclusion A Final Word From the Sisters 272 Your everyday business storytelling journey starts right now… #nomorefrankendecks Gratitude 275 About the Authors 276 Notes & Photo Credits 277 Index 278
For over two decades, Silicon Valley-bred sisters JANINE KURNOFF and LEE LAZARUS have helped teams at the world's top brandsincluding Facebook, Nestlé, Marriott, T-Mobile, and Medtronicbecome strategic visual communicators. As co-founders of The Presentation Company, they are dedicated to helping talented businesspeople in all functions, at all levels, bring clarity and meaning to their ideas and influence decisions through storytelling.
