Consumer Research

Postcards From the Edge

Stephen Brown, Darach Turley

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Hardback

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English

Routledge
18 December 1997

Consumerism; Economics; Market research

In recent years the study of consumption has become one of the most important areas of knowledge in the social sciences. In business studies and marketing, the nature of consumer research has undergone a profound change. Postmodern perspectives which challenge and undermine previously held notions of consumer identity, belief and decision-making

have radically altered our understanding of consumer practice and marketing theory. Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:

chronicle, composition and fabulation in consumer research

postmodern approaches to pluralism in consumer research

marketing in cyberspace

poststructuralism in marketing

semiotics in marketing and consumer research. Original and ground-breaking, Consumer Research: Postcards rom the Edge is an invaluable resource for all

those interested in new directions in business and marketing.

Edited by: Stephen Brown, Darach Turley
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 861g
ISBN: 9780415156844
ISBN 10: 041515684X
Pages: 428
Publication Date: 18 December 1997
Audience: College/higher education , Primary , A / AS level
Format: Hardback
Publisher's Status: Active

Stpehn Brown, Darach Turley